While at the end of this 20th century there have been just a few dozen online casinos available to gamblers, over the last ten years their numbers have grown exponentially and now gamblers have a selection of over a million online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun-filled areas in which men, and afterwards also women, can gamble and have a fantastic time and if they gamble their hotel rooms are comped from the casino to promote high rollers to come and wager at their establishment.
In Las Vegas, Nevada the casinos have recognized, soon after their establishment that should they would like to draw the men to bet that they should give entertainment to women. Free drinks were offered to the ladies waiting for their husbands or lovers who had been at the tables playing.
The casino owners have rapidly identified an extra source of revenue and started heavily promoting the sport to women.
Throughout the late 20th century Las Vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos have been constructed and provided non-gambling related amusement to attract vacationing families and also started hosting large conventions that flipped Las Vegas to the convention capital of the US.
Tourism thrived, but profits from gambling have gradually started falling and places like Macau have started competing with Las Vegas as the city whose profits most from gambling.
The introduction of online casinos from the late’90s has functioned as yet another blow to areas like Las Vegas, Atlantic City, and Monte Carlo.
But in those years, not everyone had a personal computer and those who did had to surf the net using dial-up connections that were slow and patchy. This proved to be a problem and in retrospect, we can observe that both of these variables caused a delay at the burst of online casinos.
Over the span of a few short years more and more individuals have gained access to personal computers, as mass production of personal computer have caused prices to decrease, this corresponded with enormous improvements in online connections along with also the increase of internet surfing speed.
At this time it became much easier for the average Joe to own a pc and surf the internet at a reasonable speed. Once this was possible online casinos could not be stopped. It became easier and quicker to download and install the casino software,มวยออนไลน์ and later with the growth of Flash technology many casinos can provide players to play their favorite casino games directly from their web browsers without the need to download any hefty applications on to their own computers.
The rapid increase in the gaming industry of software suppliers and gambling brands has created a welcome rivalry between the companies and also have driven online casino to have a different approach from land-based casinos to marketing and promotion.
Online casinos weren’t able to provide their patrons free beverages and hotel rooms therefore they had to come up with other means of marketing so as to attract gamblers. This indicated that the birth of online casino bonuses and merchandise promotions.
Online casino has started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They have also developed players’ rewards programs that awarded top players using expensive branded product.