In search engine optimization (SEO), one of the most important things to accomplish is acquire backlinks. Backlinks are simply inbound links from other websites to your website. They are important for most reasons, but did you understand that backlinks can serve different purposes? Below I’ll discuss the absolute most important purposes for acquiring backlinks.
Often people are so focused on how best to obtain one-way links in order to boost a site’s Page Rank (PR) they forget a very important purpose behind the backlink. Indexing frequency relates to how often a search engine spider visits a site. The sole proven method for creating more frequent visits by spiders is to have plenty of inbound links. As most people know, the search engines arrived at your site by following links from other sites. The more links you have originating from other sites , the more often they’ll come. Therefore, with regards to indexing frequency, the more total links you have the more often the spiders will come. What this implies is that there surely is still reason to have as much “whatever” links as possible seo backlinks They do not need to be related, or one-way. Unrelated reciprocal links that are’follow-able’will serve this purpose well. That is not saying this really is all you need to do. (SIDEBAR – Look out for’no-follow’links. They are useless since the SE spider will not follow it. It serves no purpose for SEO. Always maintain your set of links and watch those that CHANGE to no-follow later. Here is the new trick; offer do-follow links at first, then change them to no-follow later.)
This concept is often misunderstood. Google is the only search engine which is why page rank matters at all. The important thing thing to know is that Page Rank has little to do with where in fact the site will rank on the Search Engine Results Pages (SERPs). It’s rather a cumulative ranking based on other sites that connect to your site. Page Rank affects page rank. The more higher-page-rank sites link to you, the higher your page rank can get. But… just what exactly? This doesn’t directly impact your SERPs. However, to create page rank you need to locate quality one-way links that have high page rank. So for this purpose , specifically targeted links are necessary.
For the last two purposes, related content is not very important. It’s, however, extremely important with regards to SERPs. It has to do with where your site ranks in the search engine for specific keywords. It’s the best goal of SEO in the very first place. Having good links from sites with related content affects SERPs more than anything else with regard to linking. Having one-way, contextual links work best for this purpose. A link originating from an “Authority” site of related content is supreme. Never mind all those offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That sort of rubbish “may” assistance with indexing-frequency, but definitely not SERPs. Only top quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are difficult to have, but only some of these may produce a great difference.
So, when evaluating your SEO link campaign, you have to understand that you are able to do many things so long as you understand the purpose of what you are doing. Acquiring plenty of random directory links and reciprocal links increases spider visits. Seeking out high Page Rank sites may help improve your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites may help improve your SERPs. That’s all there’s to it; easy, right? Not really.