Gift Certificates can be a great revenue producer during the season, however your purchases will really increase around Birthdays and Holidays especially ahead of Christmas. It is a great idea to feature this gift certificate sale right after Thanksgiving.
December may be the busiest month of the year if you effectively handle gift certificates. Let me inform you in regards to a good promotion.
If you acquire the very least increment of a $100.00 in gift certificates between Thanksgiving and the first of the year, you’ll be given a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a great way to boost your December sales. Some restrictions affect the Bonus Guest Certificates. The Bonus Guest Certificates are just good from January 1st until March 31st and can not be redeemed for cash. This was created to drive your organization on the first 90 days of the year which are traditionally three slow months 상품권 현금화. This promotion brings business in this slow time and it encourages and drives the sales of gift certificates during December and a minimum of $100.00 increases the transaction size. Those Customers who used to spend $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 which must be spent after the first of the year and before March 31st.
You may think that this can be a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you will need to realize that ultimately 50% of the Guest Certificates don’t get redeemed. The 16.66% discount amounts to no more than 8% because not all of these Guest Certificates get used. The sales results is going to be very impressive.
You are able to promote the sale of gift certificates during your newsletter and through posters tastefully done in the Restaurant and on your website. If you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this could be $12,000 in purchases. If you could have a 10% return, it could be $120,000.
Putting a passionate table in the entryway of the Restaurant would make it an easy way for your Guests to purchase the gift certificates and take the work from an already busy staff. The sole responsibility of the Employee is always to sell the gift certificates. This would have been a great temptation for your Guests to purchase while they’re visiting your Restaurant. You’d put the gift certificates in a good gift envelope for the Customers, based on the dominations they want (i.e. $20.00).
The important thing to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a table display sign like the main one below, sales of gift certificates will soar during December.
One Restaurant location, after putting in the dedicated table, increased their Gift Certificate business by 37% for the first year and then yet another 6% the next year. This is a huge big boost to gift certificate sales. This has also dramatically increased the sales for the first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was just about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates were given in $20.00 amounts it indicates that you’d generate five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only features a three month life. This can be a very easy promotion and it works. By and large, the people who buy the gift certificates are loyal Customers and it provides you with the chance to “reward” their patronage. The “Bonus” Guest Gift Certificate is really a different size and color than the regular Gift Certificate. Regular Gift Certificates may be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not need a desire, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations may be combined to make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% aren’t redeemed, while only 50% of the Guest Certificates are redeemed and they should be redeemed before 31st March the following year.
Gift certificates are the perfect solution for just about any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are always a pleasure to receive. If you should be unsure what to obtain for a person but do you know what restaurant they like then Gift Certificates is the way to go.